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Whether you’re new to your natural hair journey or experienced with your tried and true go-to hair products, our Ultimate Toolbox has all the tools you need to optimize your day and night hair routine.
Shop NowWhat our community has to say about The Most
“For all of my 4C, low porosity girls, you know how hard it is to keep moisture in our hair. The Hyaluronic Moisturize Booster keeps my curls hydrated, which makes me a happy girl!”
“My edges have made a serious comeback after using these products consistently. I've seen so much growth with these hair products! These tools and products are so smart and they really work for OUR hair.”
“The serums, the oils, The Moxie, and the detangler are all ... WOW. The products are so moisturizing and the tools truly cut the time down. This stuff is made just for us curly girls!"
Our founder, Dawn Myers, has been cooking natural hair
solutions in the kitchen since way, way back. Most recently, she has
channeled that creative energy in the tech space to build THE MOST,
a marketplace and hub for natural hair enthusiasts looking for the
latest and greatest in Afro Tech.
Consistently representing Black women under the spotlight, Queen Issa Rae, keeps it real with natural looks in HBO series Insecure and we're loving it. She rocks a variety of curly...
Celebrity hairstylist and salon owner Ursula Stephen built her brand with the vision of being THE go-to person to style natural hair...and man, did she! In a recent interview with...
